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The Blog
Straight talk about running, managing, and growing your business. No fluff...just real-world insights, lessons, and ideas you can put to work in your shop.
Each article is also part of our monthly newsletter, so be sure to subscribe below.
About Behind the Signs
Behind The Signs brings the sign industry together through a large community of industry professionals. It's a place to ask questions, share ideas, and learn from one another.
We also produce educational podcasts and Shop Tours that highlight industry leaders, successful sign shops, and the people behind them.
Your hosts
Joe Arenella
Founder of Sign Tech International and SignTracker, Joe has spent decades helping sign shops succeed through innovative software, education, and industry leadership.
Elizabeth Arenella Toynes (Liz)
Liz grew up in the sign industry and now co-owns Studio Dzo, an Austin-based design studio specializing in signage, wayfinding, and branded environments that create memorable experiences.
Membership Matters
Thank you to our association friends
Behind The Signs encourages every sign shop to join their local sign association to connect with others, stay current, and continue learning.
More association friends are on the way. Run one we should know about? Tell us in the community.
Thanks to our sponsors
The friends who keep the mics on and the cameras rolling.
